Privacy Policy

Last updated: 11 February 2026

This Privacy Policy explains how Rovr UK Ltd, trading as Rovr (“we”, “us”, “our”), collects, uses, stores, shares, and protects your personal information when you:

  • Visit our website at https://shop.rovr.live/(the “Site”),

  • Create an account,

  • Make a purchase,

  • Contact us,

  • Subscribe to marketing,

  • Interact with us via social media,

  • Or otherwise engage with our business.

This Policy applies to individuals in the United Kingdom, European Economic Area (EEA), United States, and other jurisdictions where we operate.


1. Data Controller

For the purposes of UK GDPR and (where applicable) EU GDPR:

Controller:
Rovr UK Ltd
Trading as: Rovr
Address: 82 St. John Street, London, England, EC1M 4JN
Company number: 15663701
Email: info@rovr.live

We are responsible for determining how and why your personal data is processed.


2. What Is Personal Data?

“Personal data” means any information relating to an identified or identifiable individual.

This includes direct identifiers (e.g., name, email address) and indirect identifiers (e.g., IP address when linked to you).


3. Categories of Personal Data We Collect

3.1 Information You Provide Directly

Identity Data

  • First and last name

  • Title (if provided)

Contact Data

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Account Data

  • Username

  • Encrypted password

  • Account preferences

  • Order history

Transaction Data

  • Products purchased

  • Order numbers

  • Payment confirmations

  • Returns and exchanges

Customer Support Data

  • Emails

  • Chat messages

  • Complaint correspondence

  • Warranty enquiries

Marketing Preferences

  • Email opt-in status

  • SMS opt-in status

  • Communication preferences


3.2 Information Collected Automatically

When you visit the Site, we may collect:

Technical Data

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Time zone setting

  • Referring URLs

Usage Data

  • Pages visited

  • Time spent on pages

  • Click behaviour

  • Cart activity

  • Exit pages

Cookie Data

  • Session cookies

  • Persistent cookies

  • Analytics identifiers

  • Advertising identifiers (where enabled)


3.3 Payment Information

Payments are processed by third-party providers (e.g., Shopify Payments, Stripe, PayPal).

We do not typically store full payment card details. Payment providers act as independent controllers or processors in accordance with their own privacy policies.


3.4 Information From Third Parties

We may receive limited data from:

  • Payment processors (confirmation of payment)

  • Delivery providers (delivery confirmation)

  • Marketing platforms (engagement metrics)

  • Fraud prevention services (risk scoring)

  • Social media platforms (if you interact with our content)


4. Special Category Data

We do not intentionally collect sensitive personal data (e.g., health, biometric, racial, political data). If you voluntarily disclose such information in correspondence, it will be handled securely and only for the purpose of responding to you.


5. How We Use Your Personal Data

We process your data for the following purposes:

5.1 Contract Performance

  • Process and fulfil orders

  • Manage payments

  • Arrange shipping

  • Handle returns

  • Provide customer support

5.2 Legitimate Interests

  • Fraud prevention and risk assessment

  • Website security

  • Business analytics

  • Improving products and services

  • Managing chargebacks

  • Customer service quality control

We assess and balance our legitimate interests against your rights.

5.3 Consent

  • Email marketing (where required)

  • SMS marketing (where required)

  • Non-essential cookies

  • Advertising personalisation

You may withdraw consent at any time.

5.4 Legal Obligations

  • Tax and accounting compliance

  • Responding to lawful requests

  • Consumer law compliance

  • Regulatory obligations


6. Marketing Communications

We may send marketing communications if:

  • You have opted in, or

  • You are an existing customer and “soft opt-in” applies under UK PECR.

You may unsubscribe at any time via:

  • The unsubscribe link in emails

  • Adjusting account preferences

  • Contacting us directly: support@rovruk.com

Unsubscribing does not affect transactional communications.


7. Automated Decision-Making & Fraud Prevention

We may use automated systems to:

  • Detect fraud

  • Assess transaction risk

  • Prevent abuse

This may include risk scoring based on transaction behaviour and device data.

If an order is flagged as high-risk, it may be delayed or cancelled.


8. Cookies & Tracking Technologies

We use cookies for:

  • Essential functionality (cart, checkout, security)

  • Performance analytics

  • Marketing and advertising (if enabled)

You can control cookies via:

  • Browser settings

  • Our cookie banner / preference tool

Disabling cookies may affect functionality.


9. Data Sharing

We share data only where necessary, including with:

  • Ecommerce platform providers

  • Payment processors

  • Shipping/logistics providers

  • Marketing service providers

  • IT and hosting providers

  • Professional advisers

  • Fraud detection services

  • Regulatory authorities (where required)

We require appropriate contractual safeguards.

We do not sell personal data for monetary compensation.


10. International Transfers

Your data may be processed outside the UK/EEA, including in the United States.

Where required, we rely on:

  • UK International Data Transfer Agreement (IDTA)

  • EU Standard Contractual Clauses (SCCs)

  • Additional safeguards where appropriate


11. Data Retention

We retain personal data only as long as necessary:

  • Order and accounting records: typically 6+ years

  • Marketing data: until withdrawal of consent

  • Fraud prevention records: as required to protect business interests

  • Customer support records: as reasonably necessary

We securely delete or anonymise data when no longer required.


12. Your Rights (UK & EEA)

Subject to law, you may request:

  • Access

  • Rectification

  • Erasure

  • Restriction

  • Data portability

  • Objection

  • Withdrawal of consent

Requests may be submitted via email. We may require identity verification.

You may complain to:

  • The Information Commissioner’s Office (UK)

  • Your local EEA supervisory authority


13. Data Security

We implement:

  • SSL encryption

  • Secure hosting

  • Restricted staff access

  • Secure payment gateways

  • Regular monitoring

No system is completely secure, but we take reasonable measures to protect your data.


14. Children

Our Site is not intended for children under 16. We do not knowingly collect children’s data.


15. Changes to This Policy

We may update this Policy periodically. Updates will be posted with a revised “Last updated” date.